Kazrr

The Project

Kazrr approached Logicaal to help redesign and rebrand a commercial dating application. We took up the project with a simple aim—to develop an application with an intuitive interface and an appealing brand. The work entailed a complete overhaul of Kazrr’s digital presence, from designing the logo and the application, enhancing user experience to launching the application.

  • Client

    Kazrr

  • Industry

    Dating application

  • Technology

    Xcode, Android Studio, Visual Studio, Sketch, Photoshop, Javascript, HTML, CSS, Test Rail, Selenium, Swift, Java, PHP, MySQL, Firebase, Facebook SDK, Bitbucket for git

Objectives

  • Build Kazrr’s digital presence with an attractive logo and a user-friendly splash website to familiarize potential users with the brand.

  • Provide an edge to Kazrr in a crowded social search application market with an aesthetically designed application.

  • Ensure a seamless user experience supported by a robust technological backbone.

Challenges

01

An extremely short window for designing the logo and activating the splash page.

02

Frequent changes in the project specifications by the customer.

03

Multiple revisions of approved screen designs leading to disturbance in the workflow.

04

Numerous bugs in the existing application code along with dysfunctional and missing features.

05

Customer’s request to fix bugs by modifying the source code which was not part of the initial brief.

06

Limiting the cost escalation due to extension of deadlines—a result of frequent changes in the scope of the work.

The Solution

  • In a display of unparalleled dedication, we provided the customer with multiple logo design options to develop a valuable brand.
  • Activated the splash page within two days. The activation was completed comfortably before the promotional exercise for the application commenced.
  • Our team meticulously tested every code and made necessary modifications to elevate the application’s functionality to the customer’s expectations.
  • Worked beyond the scope of the work to significantly improve the user interface and user experience of the application.
  • Worked cohesively and promptly incorporated the frequent changes requested by the client to deliver the application on time.

Result

Even after frequent changes in the project specifications, our team of logicians delivered an engaging dating application within a short period of time. The application is available on both Android and iOS platforms, spreading its reach to billions of potential users. Users can log into the application through social media accounts as well as phone numbers. We have also integrated an automatic SMS verification system into the application to improve user convenience.

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